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Hyper Violet de Parfum captures the ‘infectious rhythm and vibrant energy’ of the city that never sleeps, per Perfumer Yves Cassar of IFF.
November 7, 2024
By: Lianna Albrizio
Associate Editor
Kenneth Cole is bottling up the vibrant energy of the Big Apple in its newest fragrance for women, “Hyper Violet Eau de Parfum.” Inspired by the infectious rhythm of New York City, a “bright, electric” opening captures the excitement of a city filled with endless possibilities with a floral amber woody scent, per International Flavors & Fragrances perfumer Yves Cassar. Top notes are tangerine heart and dark red apple; middle notes are plum blossom, jasmine absolute sambac, tuberose and...
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